A Deeper Look At Our Live Streaming Studio

Why not just live stream from a venue or office?

It’s a fair question. On the surface, it can seem easier to set up a camera in a boardroom or stream directly from an event venue.

You absolutely can, and Humdinger can definitely help with that, but it’s often wiser to look for a professional grade live streaming studio that removes variables from the already risky process that is doing anything live.

Another key reason people use our studio is because of its high end and professional look; this reflects positively on the brand and output of the livestream, creating depth and character to the livestreaming event.

Lighting changes. Internet drops. Audio echoes. Someone bumps a cable. A platform glitches and there’s no one managing it or the space is not built to troubleshoot quickly.

The difference when you step into a dedicated studio is hard to overstate. It’s about having total control, an environment that is setup to mitigate risk and is tried and tested for live streaming.

This is what total control looks like with live streaming:

Clean, reliable sound

• No echo, no dropouts, no guessing if people can hear you properly. Whether it’s a panel, presentation or performance, audio is clear and consistent.

Lighting that stays consistent

• Lighting shouldn’t change throughout the live stream. It should be consistent and professional lit to give the viewers a quality broadcast.

Multiple setups in one place

• We can move between different looks or formats without packing up and relocating. Interviews, presentations, and cutaways  all in one session.

Space for your team

• Agencies, stakeholders and clients have room to sit, watch, give feedback and stay involved without getting in the way of production.

Technical reliability

• Proper power, proper connectivity, and systems that are designed to keep running. When and if a problem occurs, there needs to be an expedient way to solve.

For live streaming, should you do fully online, in person or a hybrid of the two?

Well, it really depends on the type of live streaming event you are looking for.

• In-person events with a live audience
• Hybrid events connecting people in the room with viewers online
• Online-only streams built specifically for remote audiences

We can stream to a single platform or multiple destinations at once - LinkedIn, YouTube, private portals, internal systems. We also always capture a clean recording, so you’ve got content ready to use afterwards.

That replay and social media content that comes afterwards, is often just as valuable as the live moment.

What it feels like on the day of live streaming

One of the biggest bits of feedback we get is how calm things feel once people arrive. Before a livestream, there’s usually a bit of nervous energy, which is normal for a live event.

But once you’re in the space, with everything set up and a team guiding the run of show, it settles quickly.

During your rehearsal, we’ll walk through timing, cues, transitions and all of the small details that make the difference between something feeling rushed and something feeling considered.

And then, when it goes live we make sure you’re not thinking about cables or connections and can be fully focused on your content.

A safe pair of hands is critical to live streaming

At the end of the day, the key to a successful live stream is not just about the technology behind it - but the trust between you and your technical team.

You’re trusting that your message will land properly and that your audience will have a good experience. And that your brand is represented authentically.

The team here at Humdinger try and make it as easy as possible. Our experience and custom built live streaming space ensures a professional output. Without any big surprises.

If you wish to learn more about our live streaming studio in Melbourne (Brunswick to be specific) – call us to discuss your vision and how we may be able to help bring it to life.